Once the customer texts “TASTY” to the short code mentioned, they’ll be part of your SMS campaign. In this example, “TASTY” is the keyword, while “(000)000-0000” is the short code. A short code - the number they have to message the keyword to.įor example, if you were a food delivery business looking to get more customers, use a messaging service to send an SMS message like:įresh food is just a message away! Text “TASTY” to (000)000-0000 for amazing food delivery promos!.A keyword - the word/phrase the customer has to type to opt-in to the SMS campaign.Most SMS marketing opt-ins contain two things: Plus, being compliant with rules, such as A2P 10 DLC regulations, helps you avoid potentially costly legal complications. Getting their consent is important as unsolicited SMS messages come across as spammy and can deter a customer from engaging with your brand. The first step in an SMS campaign is getting the customer to opt-in to your messages. They usually follow two steps: Step 1: Customers Opt-In to Receive Text Messages SMS marketing campaigns are fairly straightforward. Now that we’ve covered “ what is SMS marketing”, let’s get down to understanding “how it works.” The Best Practices For SMS Marketing Success.Using SMS Broadcast Texting (Mass Texting the Smart Way).
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In this article, we’ll cover everything you need to know about SMS marketing and show you how to leverage it for your company. It’s reliable, accessible and will help you reach your customers in no time. Indeed, SMS marketing is one of the most commonly used marketing tactics today. However, unlike most other marketing channels, SMS marketing tends to be extremely precise due to its 160 character limit.ĭespite those limits, many marketers today rely on SMS marketing as a quick, affordable way to engage their target audiences. For example, you can combine SMS marketing and email marketing for more targeted drip campaigns. SMS marketing is just another marketing channel for your company to reach your customers. SMS (short message service) marketing is the process of sending promotional, transactional, and other marketing-related messages to customers via SMSs on mobile phones. We last refreshed it on November 21, 2021. We have periodically updated it to ensure that the information is as current as possible. Note: this post on SMS Marketing was originally published in November 2019.
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